Project
Health Canada: Anti Vaping Campaign
Project Type
Branding & Graphic Design
Industry
Healthcare & Social Service
Client
Health Canada
Location
London, Ontario
Duration
4 weeks
Software
Adobe Illustrator, Photoshop & InDesign
The Problem and risk to society
Teenage Vaping
Vapes were invented to be a safer nicotine delivery device than cigarettes to save lives. Instead it became a 'cool' way to smoke, encouraging more people to join the cult.
Target Audience
Statistics show the number of new smokers on a steady decline for the last 15 years. However, with the introduction of Vapes like jule, we notice a spike in the number of new smokers entering the nicotine market every year. These are the people the campaign targets.
How was it affecting teens?
E-cigarettes contain a lot of nicotine, which is very addictive. Getting addicted to nicotine can make it harder for teenagers to focus and concentrate. E-cigarettes also contain chemicals that could cause cancer, and there are many reports of serious lung problems connected to vaping. Additionally, vaping can make teenagers more likely to start smoking regular cigarettes.
How much of this can the campaign achieve?
Our campaign is not to ban vapes for everyone niether is it one to bring in more regulations in the industry. Government bodies and other NGOs are working on that. Out goal is to target those individuals who are susceptible to start vaping and inform them about the risks.
Poster Design
Advertisement Campaign
Advertisement Campaign
The video ad was made on Adobe After Effects. The narration is straight forward, showcasing other chiildren in distress and then explaining the health risks.
Where do we showccase this?
Schools are the main audience here. The media and poster will be distributed to all schools and it is made a part of their healthcare curriculum. Running the 10 sec video as targetted ads for shows teenagers watch.
