Project

NATIONAL ASSOCIATION for STUDENTS IN ARCHITECTURE

My Role and Project Summary

This course was an elective which I had chosen for my interest in graphic & product design. The design problem was to select a city in India and create graphics which bring out the identity of the city. Consequentially, this graphic design exercise was a means to re-brand the city itself. The entire design language/colour palette was derived from the logo. Interestingly, the logo design exercise was a back and forth process to create a logo that doesn't just represent the city but allow its graphic elements to be used as a recipe for merchandise & stationary design.