Design Strategy & Branding
Applying research methodologies to gain customer insights. Implementing product strategy to realise bussiness goals. Creating media for digital branding.
UX Design & Web Dev
Designing high fidelity prototypes and conducting usability studies/tests. Curating the customer experience for a digital product. Developing visual elements & interactions using html, css and a bit of Js.
Motion Graphics & 3D
Creating 3D motion reels using cinema 4d and after effects. 3D visualizations and animations. Designing media for the web.
Featured Projects
Connecting tailors to their customers
The core goal
in this project was to use research methodologies to make
processes more efficient. Wireframes and prototypes were created
and extensive tests were carried out. The results were analysed
to make the design iterations.
From Logo to Branding to Digital
My role in this
project was to build a brand identity to develop the graphic
and packaging design components of the project. Next, a
website was designed to showcase the transformation of The
Windermere Brewery to the botted beer bussiness.
Branding & Product Design
Elin is an organic
cosmetics brand that has launched a line of luxury bath
products. My role was to design the logo & style guide of the
brand, create product bottle & packaging. Using these products,
I created an ad campaign for the brand with print/web banner ads
and commercial video.
Bus Transit App & Municipality Portal
The new city
bus transit system was to be co-launched with the re-branding
program. The brief required an integration of the app with the
municipal web portal for smooth functioning and ease of
payments.
